Painless Insight Planning – by Susan Abbott

A friend and colleague in Toronto, Susan Abbott, has just published an outstanding free e-book: Painless Insight Planning. This is a workbook to develop a very focused qualitative research brief.

All too often, quite a bit of time is spent trying to figure out what the real research question is – this workbook gets you there quickly and easily. I strongly recommend that you download it, save it and keep it close. Try it out the next time you need to solve a problem – even if you don’t proceed to research, it will give you clarity on what you need to do.

This is another great example of the gift economy at work. Thanks, Susan.


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